Mission: To raise awareness within the Black community about the field of optometry and to recruit students, directly aligning with our "13% Promise." This initiative aims to achieve equity in the eye care industry, reflecting the current U.S. census population demographics.

Our IMPACT HBCU program is a comprehensive set of initiatives focused on Historically Black Colleges and Universities (HBCUs) to increase awareness and representation of Black professionals in eye care. It is structured into three key components: